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Dealer Spotlight: Euphoria Lifestyle

Jacuzzi Experience  /  15 November 2018

In a world where convenience is key, it’s no wonder demand for Jacuzzi®‘s state-of-the-art swim spas is on the up. We caught up with Mike Robinson, co-founder of Euphoria Lifestyle to find out what he loves about the range…

1) Tell us a bit about yourself

I’m Mike Robinson, co-founder of Euphoria Lifestyle, established in 2006 by myself and Frank Göcke. Our team of 6 (who have combined experience of over 60 years in the hot tub market) have passionately promoted the Jacuzzi® brand since the very beginning. We started with a small initial display of 5 hot tubs and we now have over 20 hot tubs and swim spas on display. We are known in the industry as a Jacuzzi® Super Centre and are very proud of our reputation and expertise.

2) Swim spa’s are increasing in popularity; why do you think that is?

As people are living longer, living fitter and healthier lives and have never been more active – the swim spa allows people to exercise from home without the time lost in driving to a pool, parking, changing etc. This allows people to instantly exercise in their homes whenever it suits them. The costs of owning a swim spa are also a fraction of the cost of a traditional swimming pool (initial purchase and also general running costs). We see the swim spa as a product to be seen and used as an “all season” swimming pool. With the expense and relatively short-season on an outdoor swimming pool in the UK, it’s easy to justify a swim spa. What’s more, with a range of finance options to make your purchase affordable there’s never been a better time to buy!

3) What are your customers looking for when they enquire about a swim spa?

The main factor has to be the “best swim” which is offered by the SwimLife Expert range for those who are strong swimmers or simply want the best they can get. Quality, reliability and performance along with sensible running costs are the other factors. The pedigree of the Jacuzzi® brand is also what our clients seek out.

4) If you had to choose, which swim spa model is your favourite and why?

For me I’d like to have a SwimExpert 14” – I love the wave rider control for choosing the perfect swim speed, and as I am 5’10” and have a Jacuzzi® J-575™ at home for relaxing and hydrotherapy, there’s no need for me to have a 17’ swim spa (best for those over 6’1”!)

5) What would you say are the added benefits of a swim spa over a traditional swimming pool?

The swim spa really is a genuine “all season pool”, plus if an owner was moving house and wanted to take it with him, it’s easy to crane out and transport!

6) Finally, if you could offer some advice to a customer looking to buy their first swim spa, what would it be?

Call us today and book in a wet-test and actually get in and swim :-). Once you’ve tried Jacuzzi® hot tubs brand of hydrotherapy and swim quality, you’ll wonder how you ever managed without it!

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