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Jacuzzi® Announce High-Profile Partnership with Hull FC

Sport  /  21 February 2020

Hull FC have announced a high-profile partnership with internationally recognisable brand Jacuzzi®, who have been unveiled as the club’s brand-new Elite Performance Partner.

As one of the most exciting and significant partnerships in Hull FC’s 155-year history, the global manufacturer and distributor of whirlpool baths, hot tubs, swim spas and saunas will become integral club partners both on and off the field throughout the 2020 Betfred Super League season and beyond.

Alongside local showroom and distributor Outdoor Living, the largest Jacuzzi® hot-tub retailer in Europe, the partnership will see Elite Performance Partners Jacuzzi® take the naming rights to the club’s first-team training ground, the Jacuzzi® Elite Performance Centre.

The newly rebranded centre also includes the installation of a state-of-the-art hot tub to aid the daily recovery and performance of members of the first-team squad, with hydrotherapy providing proven benefits towards both pain reduction and flexibility.

Club supporters will have already noticed the Jacuzzi® logo adorning the club’s brand-new 2020 warm-up jersey, worn by the players ahead of every first-team fixture. The jersey features the names of every member of the Hull FC Hall of Fame, linking the shared principles of heritage and performance valued by Jacuzzi® and the club.

The elite performance story also takes centre stage during the games, with supporters able to vote for the Jacuzzi® Man of the Match at every Hull FC fixture.

Becoming one of the most internationally recognisable partners in Super League, Jacuzzi® will be featured across the club in the coming weeks, including the headline sponsorship of the club’s limited edition 2020 Magic Weekend shirts which will be unveiled this spring, as well as featuring on the club’s 2020 and 2021 principal and alternate jerseys.

Hull FC will also become a key partner of the Jacuzzi® brand with several staff and players becoming performance ambassadors alongside the likes of Olympic gold medallist Sally Gunnell OBE and French Rugby Union captain Guilhem Guirado, amongst many others.

With a strong focus on wellness, both physically and mentally, Jacuzzi® are committed to playing a key role in the performance of the Hull FC team, as well as supporting the club’s commercial ambitions off the field.

Andy Bewicke, Business Development Director for Jacuzzi® in the UK said:

“Over 60 years ago the Jacuzzi family invented the first hydrotherapy pump for home use. Today, we are proud to continue that legacy by creating products that improve people’s lives and wellbeing.

“We have had a long and successful history of partnering with athletes and professional teams from around the world, and this partnership provides a fantastic opportunity to show the world of Super League how we can help at the highest levels of the sport.
“Our goal is to support the Performance Team at Hull FC to help players recover more effectively, and in turn drive their performance on the pitch. We have developed a brilliant relationship with the club and we’re looking forward to supporting the long-term aspirations of Hull FC and its fans”

Hull FC Chief Executive, James Clark, also added:

“This is one of the most significant partnerships in the club’s recent history and shows how sports partnerships are evolving.

“Jacuzzi® will not only engage with our club through commercial activation but will play a key role in the elite performance of our players throughout the season in terms of preparation and recovery.

“It is encouraging to see one of the world’s most recognisable brands sharing our values and aligning themselves to our club and our sport, which is a positive reflection on our strategic commercial growth and the rising notability of the Super League competition.

“We are excited to see the relationship develop over the coming years and would like to thank Duncan Simcox, Andy Bewicke and their team for their commitment to Hull FC and we’re looking forward to seeing the exciting activation come to life over the coming months as we help tell the Jacuzzi® story.”

About Jacuzzi Brands LLC

Jacuzzi Brands LLC, through its subsidiaries, is a global manufacturer and distributor of branded bath and spa products. These include whirlpool baths, spas and spa accessories, showers, saunas, bathtubs, water care supplies and other plumbing products. Our products are marketed under a portfolio of brand names, including JACUZZI®, SUNDANCE®, THERMOSPAS®, DIMENSION ONE SPAS®, HYDROPOOL® and BATHWRAPS®. For more information about Jacuzzi®, visit www.jacuzzi.co.uk

About Hull FC

Hull FC is one of the oldest clubs in professional sport, with a rich heritage of success, talent and passion. First established over 150 years ago in 1865, FC currently operate as one of the leading clubs in Super League – the sport’s elite competition in this country, playing their home games at the impressive KCOM Stadium. Nicknamed the ‘Black & Whites’ due to their historic playing strip of irregular Black & White hoops, the side also go by the name ‘The Airlie Birds’ – a name derived from the street considered to be the club’s spiritual home, The Boulevard, found itself situated on in West Hull, Airlie Street. The club has won the Challenge Cup five times, winning the trophy back-to-back in 2016 and 2017 at Wembley Stadium, as well as triumphs in Halifax, Leeds and Cardiff in 1914, 1982 and 2005 respectively. For more information about Hull FC, visit https://www.hullfc.com/

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