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Jacuzzi Collaborate With Bedfordshire Hot Tubs To Keep GB Olympic Swimmers Swimming

Performance  /  01 May 2020

Jacuzzi Brands UK, in partnership with Bedfordshire Hot Tubs have announced a collaboration to allow our GB Olympic Swimmers to continue to train at home for Tokyo 2021 during the current UK lock down.

As one of the most exciting new partnerships in the ever growing global Jacuzzi Elite Performance Program, GB Swimmers Adam Peaty MBE, James Guy, Ben Proud, Luke Greenbank, Tom Dean, Anna Hopkins, Sarah Vasey and Jack Burnell have been provided with our popular Reverse Current Swimming Pools, also known as Swim Spa units for their home gardens.

This partnership comes following an ongoing collaboration between Ed Baxter GB swimmer and Director of Ed Baxter Swimming, and Tim Shuttleworth a former GB Olympian sharing top tips for swimmers wanting to improve their swimming techniques.
Fans will have already noticed GB swimmers posting videos of their training through their social media account and updates will continue to be shared in the coming weeks.

Jim Rumley, Owner of Bedfordshire Hot Tubs Limited who retails flume pools called Swim Spas made by Jacuzzi Brands from within Poplars Garden Centre in Bedfordshire has led the initiative from the beginning and discusses how it all came together:
“At the beginning of March when the Corona virus was just starting to have an effect on our everyday lives, I was talking to a friend of mine, Ed Baxter (a GB swimmer, training in Loughborough) about what was going to happen over the next few months as pools and leisure centres looked like they would soon be closing to keep people safe.

After talking it through we realised, we could use one of my display pools at the store, before it was open to the public, as it’s geared for all swim levels. None of the GB team have a pool at home, unlike the other top swimming countries, as we tend to have houses with small gardens. Without access to a pool they would be at a disadvantage.

Hence the idea grew and after speaking to Andy Bewicke one of the Directors at Jacuzzi Brands UK, the concept evolved to using a number of stores around the country for other swimmers. Sadly, this awful outbreak accelerated its effect on the world, and by the end of March quite rightly all communal pools were closed and as a non-essential store I closed my site just prior to the lockdown. As I was closing my store I thought why don’t I take a Swim Spa out of my showroom and crane it over their house into a garden so that at least one swimmer could keep training towards Tokyo. The lockdown would be for a number of months and this way someone would be able to swim safely.

Ed being Ed, selflessly suggested I speak with his Coach Mel Marshall about the idea as he knew there were others in the same position. (His training partner is Adam Peaty MBE). Once you speak with Mel, you realise she is one of those very special coaches (totally committed to doing anything she can to help her swimmers reach their goals) and a real person of action.

She explained she was already worried about the effect the lockdown would have, as after about three weeks her top swimmers would desperately need to get back into water so as not to fall behind. But they needed to stay safe in their homes.

After chatting with her she could instantly see how this could help, and hence we started putting a plan together. To be safe we would need Jacuzzi Swim Spas for each home for up to 6 months so the number quickly grew from the 2 I had, to 8 for all the main medal hopefuls. I then spoke with Andy Bewicke at Jacuzzi again (he, as always was amazing but must hate my calls by now!) explained the situation, and straight away Jacuzzi Brands wonderfully agreed to divert a significant quantity of UK stock at that time to help out giving the team a further 6 new Swim Spas on loan.

A couple of days of intense planning and many calls to friends for help, we craned, positioned and installed 8 Swim Spas into 8 back gardens from Plymouth to Chester in 5 days. Looking back it’s weird that it was just a week from when the idea started.

The only reason this was at all possible was thanks to the fantastic team I had of Nick, Anne, Glen, Garth, Paul, Steve, plus contractors who stopped working elsewhere and bent over backwards to help us like Steve, Stuart, Gerry Barry and Dermot. All the swimmers and their families were wonderful in giving us access to their driveways and gardens and being so kind.

On a personal note it just feels good when you see them getting back in the water and doing what they do best.

The current climate is incredibly hard, it’s so important that we stay safe.

All we did was allow 8 swimmers to work from home”.

Adam Peaty MBE added in the Times on 1st May:
“It makes a big difference to be in the water, I can practise my technique just as I can in a big pool and I work on buoyancy and getting high out of the water. It’s a great utility to be able to have use of in these strange times”

Mel Marshall, Head Coach for Swim England also shared her view:
“With the Olympics moved to 2021, we had a window of three weeks where no swimming was going to be ok for the athletes. However, beyond that we needed to somehow find our way to water. However, Jacuzzi Brands were able to do one better and bring water to us!!! Jim has worked tirelessly over the last week to make this possible and the team will be forever grateful for making this happen. On a personal note the current climate is incredibly hard, and it’s important that we stay safe. To now be able to do this and train at the same time is just incredible.”

Andy Bewicke, Business Development Director for Jacuzzi Brands in the UK also added:
“This is an amazing collaboration on a number of levels. First and foremost getting our GB Swimmers back in water and training for Tokyo was our number one concern.

We are huge supporters of what these people achieve for the nation and the opportunity to help and become a small part of the journey was incredible. In addition we see it as a valuable opportunity to showcase the training and wellness benefits that our products can create which in turn can help drive performance in the Olympic Swimming Pool. I am excited to see how the collaboration can develop and would like to thank Mel Marshall, Ed Baxter and Jim Rumley for their continued support “

About Jacuzzi® Brands LLC
Jacuzzi Brands LLC, through its subsidiaries, is a global manufacturer and distributor of branded bath and spa products. These include hot tubs and hot tub accessories, swim spas, whirlpool baths, showers, saunas, bathtubs, water care supplies and other plumbing products. Our products are marketed under a portfolio of brand names, including JACUZZI®, SUNDANCE®, THERMOSPAS®, DIMENSION ONE SPAS®, HYDROPOOL® and BATHWRAPS®. For more information about Jacuzzi®, visit www.jacuzzi.co.uk

About British Swimming
British Swimming is the national governing body for Swimming, Diving, Synchronised Swimming, Water Polo and Open Water in Great Britain. It is responsible internationally for the high performance representation of the sport. The members of British Swimming are the three Home Country national governing bodies of England (Swim England), Scotland (Scottish Swimming) and Wales (Swim Wales) British Swimming seeks to enable its athletes to achieve gold medal success at the Olympics, Paralympics, World Championships and Commonwealth Games. For more information about British Swimming, visit https://www.britishswimming.org/

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